There’s no two ways about it: bears make the decisions around here. They choose the ingredients, create new flavours, and taste-test every batch of granola we make. Nothing goes out the door before it gets their stamp of paw-pproval.
You see, newfangled food science and unfamiliar ingredients scare and confuse our bears, so their instincts always point them to the highest quality ingredients.
And because scared and confused bears are less happy and more growly, when we say keeping our granola good and wholesome is in our best interest, we’re not just talking about brand image.